ProcedureFlow Welcomes Tom Breneol as VP of Business Development

ProcedureFlow Welcomes Tom Breneol as VP of Business Development

SAINT JOHN, NB, CANADA - JANUARY 30, 2018 - ProcedureFlow is pleased to announce and welcome Tom Breneol as Vice President of Business Development.

Tom comes to ProcedureFlow with over 32 years of experience in the communications and software industry, including his previous role as Regional Vice President for Genesys. Tom led the Genesys global relationship partnership with IBM, focusing on cooperative applications in the customer experience market with IBM’s artificial intelligence, cognitive and machine learning initiatives.

“I am absolutely thrilled to have Tom on board” says Daniella Degrace, CEO of ProcedureFlow. “Tom’s depth of industry knowledge and market expertise will help drive our aggressive growth and strategic long-term positioning.”

Prior to Genesys, Tom spent 12 years with Manitoba Telecom Services. There he took on several key roles in business development including an appointment to the new revenue opportunities committee and a three-year working assignment with the Premier’s economic development team.

“ProcedureFlow is revolutionizing training in the contact center industry” says Breneol. “The company is and will be experiencing rapid growth, and I am elated to be on the journey with them”.

About ProcedureFlow

ProcedureFlow is a reimagined contact center knowledge base. It makes the most complicated information easy and intuitive to create, maintain, and use, even in highly regulated and complicated industries. We provide every employee with the exact information they need to handle any contact scenario, making employees confident in their abilities very close to day one on the job. ProcedureFlow allows organizations to leverage the knowledge and expertise of their top performers, and put it into the hands of every employee, improving quality and consistency. This allows organizations to transform traditional classroom training to “learning by doing”, creating a more motivating and engaging environment for employees. For more information, visit


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